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Thrive Causemetics

Sponsored · Exhibit 01 · Duo On The Left

Two eye sticks, one swipe, and your whole eye look wakes up.

Brilliant Eye Brightener™ Duo pairs two eyeshadow sticks to brighten, awaken, and add instant definition to your eyes. Swipe on one shade for a soft wash of color. Luxury, high-performance vegan cosmetics, made to go on in one swipe.

Pick your pair and wake up your eye look today.

Claim to confirm with brand: Claim to confirm with brand: applies to the Duo

Brighten. Awaken. Define.

Brilliant Eye Brightener™ Duo

  • Brighten the eyes
  • Awaken the look
  • Add instant definition
Brilliant Eye Brightener™ Duo

THRIVECAUSEMETICS.COM

Meet the Eye Brightener Duo

Shop Now
Format
Menu-card split, product photo
Persona
Eye-makeup minimalists who want color in one swipe
Reason to buy
Luxury vegan cosmetics
Funnel stage
Middle of funnel
Product
Brilliant Eye Brightener™ Duo
Lands on
Landing page

Why it should work. Plain product-first exhibit that states what the eye stick does in the brand's own words.

Tests. Whether a product-benefit exhibit beats the offer ad on cold traffic.

Thrive Causemetics

Sponsored · Exhibit 02 · Ready In Five

Ready in 5! Our set is now $81.60, down from $102.00.

Ready in 5! is one of our sets, and today it is priced at $81.60 instead of $102.00. Luxury, high-performance vegan cosmetics, bundled so you can get out the door. Plus Free Shipping On Orders $35+ on your order.

Add Ready in 5! to your bag and go.

Ready in 5!
Ready in 5!

Ready in 5! Now $81.60

$81.60, was $102.00

THRIVECAUSEMETICS.COM

Ready in 5! set, $81.60

Add To Bag
Format
Offer on product photo
Persona
Busy-morning makeup lovers who want a set, not a shelf
Reason to buy
Free shipping from $35
Funnel stage
Bottom of funnel
Product
Ready in 5!
Lands on
Landing page

Why it should work. Shows the real marked-down price over the set photo for people already considering a purchase.

Tests. Price-over-photo against pure benefit creative at the bottom of the funnel.

Thrive Causemetics

Sponsored · Exhibit 03 · Berry Trio Chips

Three berry shades, one eye look, zero guesswork.

An effortless way to add berry into your eye look! Berry Glow Eye Trio features Brilliant Eye Brightener™ eyeshadow stick in three shades: Cindy, Teresa, and Aurora. Swipe on one shade for a soft wash of color.

Find your berry in the Winter Berries Collection.

Berry Glow Eye Trio
Berry for your eyes.
  1. 1Cindy: Sugar Plum Shimmer
  2. 2Teresa: Dusty Mauve Matte
  3. 3Aurora: Rose Gold Shimmer

THRIVECAUSEMETICS.COM

Berry Glow Eye Trio

Shop Now
Format
Product photo, ingredient chips
Persona
Winter makeup fans who want a berry eye in three shades
Reason to buy
Luxury vegan cosmetics
Funnel stage
Middle of funnel
Product
Berry Glow Eye Trio
Lands on
Landing page

Why it should work. Names each shade in the brand's own words so the viewer can pick before clicking.

Tests. Shade-led creative for the seasonal collection.

Thrive Causemetics

Sponsored · Exhibit 04 · Forty-One Eye Variants

One eye stick. Forty-one variants. Yours is in there.

Brilliant Eye Brightener™ comes in 41 variants, so there is a shade for every way you wear color. Swipe on one shade for a soft wash of color. Luxury, high-performance vegan cosmetics from Thrive Causemetics.

Find your shade among all 41.

Brilliant Eye Brightener™
Which of 41 is yours?

41

variants of Brilliant Eye Brightener™

THRIVECAUSEMETICS.COM

Find your Eye Brightener shade

Shop Eyeshadow
Format
Product hero
Persona
Shade hunters who want a wide range in one eye stick
Reason to buy
Luxury vegan cosmetics
Funnel stage
Top of funnel
Product
Brilliant Eye Brightener™
Lands on
Landing page

Why it should work. A big number is a quick scroll-stopper and range is a real, checkable fact.

Tests. Range breadth as a top-of-funnel hook.

Thrive Causemetics

Sponsored · Exhibit 05 · Mascara That Gives

Every makeup purchase helps a community thrive. Start with a mascara.

With every makeup product purchased, we donate to help communities thrive. Our Tubing Mascara Duo pairs with that mission: luxury, high-performance vegan cosmetics for your lashes, with the donation built into your order.

$185M IN PRODUCTS & FUNDS DONATED. Add yours.

Tubing Mascara Duo
Beauty that gives back

Lashes that give back.

THRIVECAUSEMETICS.COM

Mascara that gives back

Shop Mascara
Format
Full-bleed photo
Persona
Shoppers who like a purchase to do some good
Reason to buy
Beauty that gives back
Funnel stage
Top of funnel
Product
Tubing Mascara Duo
Lands on
Landing page

Why it should work. Pairs a mission line with a real product photo.

Tests. Mission-led opener versus product-led openers.

Thrive Causemetics

Sponsored · Exhibit 06 · Lip Trio Collage

Tint it, line it, gloss it: three steps for your lips.

Your Lips But Better is a set that pairs a lip tint with a lip liner. Want gloss on top? Our EmpowerGloss™ Ultra-Glossy Lip Serum brings 24 hours of moisture, leaving lips soft and glossy. Mix and match from our Lip Sets.

Build your lip routine from our Lip Sets.

Lip Tint

Lip Tint

Lip Liner

Lip Liner

Lip Gloss

Lip Gloss

Tint it. Line it. Gloss it.

Lip Sets

THRIVECAUSEMETICS.COM

Your Lips But Better set

Shop Lip Sets
Format
Three-photo collage
Persona
Lip-routine layerers who like tint, liner, and gloss
Reason to buy
Lip moisture
Funnel stage
Middle of funnel
Product
Your Lips But Better
Lands on
Landing page

Why it should work. A three-photo collage shows the layers before the copy explains them.

Tests. Routine-building creative for lips.

Thrive Causemetics

Sponsored · Native 01 · Mascara Notes App

Notes app, Tuesday: find a mascara I actually reach for.

Our Liquid Lash™ Extensions Tubing Mascara comes in eight variants, so the list in your notes app can end here. Add anything else you need and Free Shipping On Orders $35+ takes care of the delivery.

Copy the list. Add the mascara.

Liquid Lash™ Extensions Tubing Mascara

Notes

My mascara list, finally short

  • Mascara: Liquid Lash™ Extensions Tubing
  • Eight variants to choose from
  • Free Shipping On Orders $35+
  • Bag it

THRIVECAUSEMETICS.COM

Liquid Lash™ Tubing Mascara

Shop Mascara
Format
Notes app over product photo
Persona
List makers who shop with a notes app open
Reason to buy
Free shipping from $35
Funnel stage
Middle of funnel
Product
Liquid Lash™ Extensions Tubing Mascara
Lands on
Landing page

Why it should work. Looks like a personal phone note, not an ad.

Tests. Native list format against polished exhibits.

Thrive Causemetics

Sponsored · Native 02 · Gloss Group Chat

Group chat, morning: someone noticed your lips.

EmpowerGloss™ Ultra-Glossy Lip Serum is a burst of ultra-glossy hydration with nourishing ingredients that provide 24 hours of moisture, leaving lips soft and glossy. It comes in ten variants, so there is a shade to share.

Send the link. Take the credit.

Best friend

Okay your lips look so good. Which gloss?

EmpowerGloss™ Ultra-Glossy Lip Serum

EmpowerGloss™ Ultra-Glossy Lip Serum. 24 hours of moisture.

Sending the link now.

THRIVECAUSEMETICS.COM

EmpowerGloss™ Lip Serum

Shop Gloss
Format
Message thread with photo
Persona
Friends who get asked which gloss that is
Reason to buy
Lip moisture
Funnel stage
Top of funnel
Product
EmpowerGloss™ Ultra-Glossy Lip Serum
Lands on
Landing page

Why it should work. A recommendation thread is how people actually discover lip products.

Tests. Chat format for word-of-mouth framing.

Thrive Causemetics

Sponsored · Native 03 · Stain Or Gloss

Poll time: stain or gloss on your lips today?

The sculpted lip, made to last. Our Lasting Mark™️ Lip-Defining Stain comes in five variants, built to line and define. Prefer shine? Our Lip Gloss range has you covered. Vote, then shop the one you picked.

Stain or gloss: pick your side.

Stain
Gloss

Stain or gloss today?

StainGloss

THRIVECAUSEMETICS.COM

Lasting Mark Lip Stain

Shop Lips
Format
Stories poll
Persona
Lip lovers torn between a stain and a gloss
Reason to buy
Luxury vegan cosmetics
Funnel stage
Top of funnel
Product
Lasting Mark™️ Lip-Defining Stain
Lands on
Landing page

Why it should work. A story poll invites a tap before any selling happens.

Tests. Interactive format for top-of-funnel lip traffic.

Thrive Causemetics

Sponsored · Native 04 · Camera Roll Giveback

Camera roll, Saturday morning: the bag that gives back.

With every makeup product purchased, we donate to help communities thrive. Our Beauty that Gives Back Makeup Bag is part of that story, and $185M IN PRODUCTS & FUNDS DONATED shows what it adds up to. Share it with a friend.

Save the photo. Share the good.

Claim to confirm with brand: Confirm the photo context with brand

Beauty that Gives Back Makeup Bag
RecentsSaturday
late morning
Edit

Saved to my camera roll

THRIVECAUSEMETICS.COM

Beauty that gives back

Learn More
Format
Camera-roll share
Persona
People who screenshot good causes for the group chat
Reason to buy
Beauty that gives back
Funnel stage
Top of funnel
Product
Beauty that Gives Back Makeup Bag
Lands on
Landing page

Why it should work. A camera-roll share reads as a person, not a brand.

Tests. Mission content as a shareable photo.

Thrive Causemetics

Sponsored · Meme 01 · Shade Drake

When one eyeshadow shade is never enough for you.

Settling for one shade? We make Brilliant Eye Brightener™ in 41 variants. Swipe on one shade for a soft wash of color, then come back tomorrow for another. Luxury, high-performance vegan cosmetics, with room to play.

Find your shade today.

Settling vs. 41 variants

Drake Hotline Bling meme about Thrive Causemetics

Settling for one shade

41 variants of Brilliant Eye Brightener™

Thrive Causemetics

THRIVECAUSEMETICS.COM

41 variants, one eye stick

Shop Eyeshadow
Format
Meme template, product swapped in
Persona
Eyeshadow shoppers tired of one-note colors
Reason to buy
Luxury vegan cosmetics
Funnel stage
Middle of funnel
Product
Brilliant Eye Brightener™
Lands on
Landing page

Thrive Causemetics

Sponsored · Meme 02 · Berry Distraction

You had a plan for your makeup bag. Then berries walked by.

You had a plan for your makeup bag. Then the Winter Berries Collection walked by. We know. Berry shades for the whole season, from luxury, high-performance vegan cosmetics. Your old favorites will understand.

Shop the Winter Berries Collection.

Me vs. the berry shades

Distracted Boyfriend meme about Thrive Causemetics

Winter Berries Collection

Me, with a full makeup bag

My usual shades

Thrive Causemetics

THRIVECAUSEMETICS.COM

Winter Berries Collection

Shop Collection
Format
Meme template, product swapped in
Persona
Makeup-bag loyalists tempted by seasonal color
Reason to buy
Luxury vegan cosmetics
Funnel stage
Top of funnel
Product
Winter Berries Collection
Lands on
Landing page

Thrive Causemetics

Sponsored · Meme 03 · Two Berry Duos

Berry Kiss or Berry Glaze? We will not make you choose.

Two lip duos, two berry moods. Berry Kiss Lip Duo and Berry Glaze Lip Duo are both berry-forward sets for your lips, an effortless berry glaze included. Free Shipping On Orders $35+ means the choice is yours, and so is the second one.

Pick one, or bag both today.

Kiss or Glaze? Both.

Two Buttons meme about Thrive Causemetics

Berry Kiss Lip Duo

Berry Glaze Lip Duo

Me, picking both

Thrive Causemetics

THRIVECAUSEMETICS.COM

Berry Kiss or Berry Glaze

Shop Lip Duos
Format
Meme template, product swapped in
Persona
Berry-lip fans who cannot pick just one duo
Reason to buy
Free shipping from $35
Funnel stage
Bottom of funnel
Product
Berry Kiss Lip Duo
Lands on
Landing page

Thrive Causemetics

Sponsored · Meme 04 · Five Minute Brain

Your morning, with a face routine in five minutes flat.

Face in 5 starts with Brilliant Under Eye Brightener Illuminating Corrector to neutralize unwanted tones and brighten dark circles, then locks it in with Loose Setting Powder for a soft-focus finish.

Face in 5. Out the door.

Face in 5, done.

Expanding Brain meme about Thrive Causemetics

Concealer only

Corrector plus Loose Setting Powder

Add a flush of natural color

Face in 5: a routine in five minutes

Thrive Causemetics

THRIVECAUSEMETICS.COM

Face in 5: five-minute routine

Shop Face in 5
Format
Meme template, product swapped in
Persona
Morning rushers who want a full face fast
Reason to buy
Face in five minutes
Funnel stage
Middle of funnel
Product
Face in 5
Lands on
Landing page

Thrive Causemetics

Sponsored · Meme 05 · Gloss Sign Debate

Hot take: a gloss should be hydrating, not just shiny.

Our EmpowerGloss™ Ultra-Glossy Lip Serum is enriched with nourishing ingredients that provide 24 hours of moisture, leaving lips soft and glossy. Ultra-glossy hydration, ten variants, and a bold take we are happy to defend.

Change our mind, or try one first.

Gloss should hydrate. Change my mind.

Change My Mind meme about Thrive Causemetics

Gloss should give 24 hours of moisture

Thrive Causemetics

THRIVECAUSEMETICS.COM

Ultra-Glossy Lip Serum

Shop Lip Serum
Format
Meme template, product swapped in
Persona
Gloss skeptics who want shine and moisture
Reason to buy
Lip moisture
Funnel stage
Middle of funnel
Product
EmpowerGloss™ Ultra-Glossy Lip Serum
Lands on
Landing page

Thrive Causemetics

Sponsored · Meme 06 · Sunscreen Master Plan

The plan: wear sunscreen every day. The twist: you won't notice it.

Daily Defender™ Mineral Sunscreen Broad Spectrum SPF 50: a weightless, 100% mineral sunscreen that provides comfortable UVA and UVB. 1.7 fl oz / 50 mL, in four variants.

Make it the one step you never skip.

Weightless. Mineral. Daily.

Gru's Plan meme about Thrive Causemetics

Buy a mineral sunscreen

Wear it every morning

It is weightless

It is weightless

Thrive Causemetics

THRIVECAUSEMETICS.COM

Daily Defender SPF 50

Shop Sunscreen
Format
Meme template, product swapped in
Persona
Daily sunscreen skeptics who dislike a heavy layer
Reason to buy
Weightless mineral sunscreen
Funnel stage
Top of funnel
Product
Daily Defender™ Mineral Sunscreen Broad Spectrum SPF 50
Lands on
Landing page

Thrive Causemetics

Sponsored · Meme 07 · Reviews Doge

Read 68084 Reviews before you pick your mascara.

Our Tubing Mascara Duo is a two-mascara set. Before it goes in your bag, read what customers wrote: 68084 Reviews. We would rather you check than guess. Free Shipping On Orders $35+ is waiting at checkout.

Check the reviews, then check out.

Claim to confirm with brand: Confirm which product holds the 68084 count

Us: 68084 Reviews. Them: guessing.

Buff Doge vs. Cheems meme about Thrive Causemetics

Us: 68084 Reviews

Guessing in the aisle

Thrive Causemetics

THRIVECAUSEMETICS.COM

Read the reviews first

Read Reviews
Format
Meme template, product swapped in
Persona
Cautious shoppers who read reviews before buying
Reason to buy
Reviews to read
Funnel stage
Middle of funnel
Product
Tubing Mascara Duo
Lands on
Landing page

Thrive Causemetics

Sponsored · Meme 08 · Give Back Drake

Makeup that stops at checkout? Not ours.

With every makeup product purchased, we donate to help communities thrive. That is $185M IN PRODUCTS & FUNDS DONATED. Our Beauty that Gives Back Makeup Bag carries the idea with you. Luxury, high-performance vegan cosmetics, with a purpose.

Shop the beauty that gives back.

Beauty that gives back wins.

Drake Hotline Bling meme about Thrive Causemetics

Makeup that stops at checkout

Beauty that gives back

Thrive Causemetics

THRIVECAUSEMETICS.COM

Shop beauty that gives back

Shop Now
Format
Meme template, product swapped in
Persona
Shoppers who want makeup with a purpose
Reason to buy
Beauty that gives back
Funnel stage
Bottom of funnel
Product
Beauty that Gives Back Makeup Bag
Lands on
Landing page

Photography and product names belong to Thrive Causemetics. Every ad lands on a page in this package. Memes use real, recognizable templates with Thrive Causemetics product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.